View
Catherine Edmonson works at the intersection of storytelling, strategy, and government. Her work spans brand narrative, federal marketing, congressional positioning, and defense customer capture.
.jpg)
CATHERINE EDMONSON
About
Catherine Edmonson is a strategist and storyteller who builds campaigns that move people — whether in business or politics.
She builds marketing campaigns for organizations selling to the federal government and advises political candidates on how to craft authentic, effective campaigns for Congress.
She builds marketing campaigns for organizations selling to the federal government and advises political candidates on how to craft authentic, effective campaigns for Congress.
With a background as a former Chief of Staff on Capitol Hill and founder in the defense industry, Catherine combines deep policy insight with creative strategy — helping her clients connect, persuade, and lead with purpose.
OPERATIONAL PERSPECTIVE
BUYER
As the youngest Chief of Staff on the House Defense Appropriations Committee in congressional history, Catherine helped shaped the annual $400B defense budget out of the $800B passed in discretionary funding each year.
SELLER
As a defense lobbyist, Catherine secured millions in congressional adds for companies like SpaceX, Palantir, Shield AI, Epirus, and Leidos.
BUILDER
As a founder, Catherine built Demand Signal and sold into DoD to help non-traditional defense vendors match with DoD programs.
26° 12' 12.2652'' N 98° 13' 48.0396'' W.
PAST PERFORMANCE
CASE STUDIES
Battle-Tested in the Most Important Primary in America
Led the counter-strategy during the 2018 election cycle, congressional primary — building a full campaign infrastructure and winning a race that political media called, “The Win the Blue Dog Caucus Needed During the Toughest Political Primary Seasons for Moderate Democrats.”
HR 5896
Led the strategy behind the Border Patrol Pay Reform Act, streamlining overtime compensation and stabilizing schedules for agents. The bill passed the House with bipartisan support.
APPROPRIATIONS
Designed an appropriations and engagement strategy that resulted in a $10M plus-up, elevating the company’s visibility and aligning its automation platform with military logistics modernization.
MARKET ENTRY
Led the strategy that delivered the company’s first Army contract through targeted engagement with RCCTO, strategic messaging, and industry teaming.
TRUSTED BY LEADERS
TESTIMONIALS
“She advised all 435 of us on the House floor every day during vote series. She knows how Members think, what they care about — and how to move them.”
— Blue Dog Democrat, Member of Congress
“At month 1, we had compliance started and intros made to targeted programs setting a clear path to transition. At month 2, we were on contract with IVAS. She took us from 0-100 in 2 months.”
— Founder & CEO, Dual-Use Tech Company
“We moved our manufacturing facility because she told us to. That's all you need to know. She's a killer."
— CEO, VC-Backed Defense Startup
“She’s who I call when I need to understand Washington — and move through it.”
— Partner, Defense VC Fund
BRANDS CATHERINE HAS WORKED WITH
Areas of focus
Contact
Get in Touch
Get in Touch